The Key Is to Think Small You know that feeling when you set a big, ambitious goal—lose 30 pounds, run a marathon, completely overhaul your diet—and then three weeks later you're face-down in a pint of ice cream wondering where it all went wrong? Yeah. Me too. Here's what I've learned time and time again through my own transformation, and what I've seen with my wellness coaching clients: Big goals aren't the problem. It's that we skip the most important part—the tiny, achieva